I used to wonder this, too, and think that it couldn’t be that effective. Then I went to my last job, and there were MULTIPLE people who said they actually liked the ads because they learned about new products that they would like. What’s worse is that a couple of those multiple people actually clicked the ads and would buy things.
All that to say, yes, it is actually at least somewhat effective, and it erodes my faith in humanity.
Would these people buy those items again, though, right after the initial purchase? Some products are certainly repeat buys, but appliances usually take at least half a year until they break.
I used to wonder this, too, and think that it couldn’t be that effective. Then I went to my last job, and there were MULTIPLE people who said they actually liked the ads because they learned about new products that they would like. What’s worse is that a couple of those multiple people actually clicked the ads and would buy things.
All that to say, yes, it is actually at least somewhat effective, and it erodes my faith in humanity.
Would these people buy those items again, though, right after the initial purchase? Some products are certainly repeat buys, but appliances usually take at least half a year until they break.