When I was one a lot of it has to do with the video format IMO. No one wants to watch an hour long verticle video on their app for getting random funny videos.
I haven’t been onto tiktok for a long time but when I was using it it wasn’t for deep content just something to scroll through when I had a few minutes of free time.
Was it healthy? Probably not but I don’t really think it’s related to attention span like so many people think it is. Tiktok is just the wrong format for long videos.
I’m always a sticker peraon but the math behind selling stickers is stupid from what I’ve heard content creators say.