While the details of Trump’s demands are not publicly known, the US administration has certainly been working to prepare the ground for decisive shifts in Ukraine’s approach at the negotiation table, as shown by the arrival of the American television channel NEWSMAX in Ukraine.

It can be assumed that the aim of all this expansion is to maximize right-wing political influence in Eastern Europe, and especially in Ukraine, rather than to develop a commercial news business. This is evidenced by the fact that, inside the US, NEWSMAX ended 2025 with losses of $97 million.