Since the disastrous launch of the RTX 50 series, NVIDIA has been unable to escape negative headlines: scalper bots are snatching GPUs away from consumers before official sales even begin, power connectors continue to melt, with no fix in sight, marketing is becoming increasingly deceptive, GPUs are missing processing units when they leave the factory, and the drivers, for which NVIDIA has always been praised, are currently falling apart. And to top it all off, NVIDIA is becoming increasingly insistent that media push a certain narrative when reporting on their hardware.
Because they choose not to go full idiot though. They could make their top-line cards to compete if they slam enough into a pipeline and require a dedicated PSU to compete, but that’s not where their product line intends to go. That’s why it’s smart.
For reference: AMD has the most deployed GPUs on the planet as of right now. There’s a reason why it’s in every gaming console except Switch 1/2, and why OpenAI just partnered with them for chips. The goal shouldn’t just making a product that churns out results at the cost of everything else does, but to be cost-effective and efficient. Nvidia fails at that on every level.
Then why does Nvidia have so much more money?
Because of vendor lock in