Partially because of the visuals and aesthetic of the language. But partially because in a way the show follows the theme too. Blake regarded human imagination as the essential divine quality by which God manifested himself in Man. And that is what MDR do.
This is just a quick thought but I wanted to put it out there.
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I love William Blake, but this is not the format Proverbs of Hell should be presented in. This wall of text is barely readable, but scans of the original are freely available online and lets you appreciate Blake’s illustrations too. Here: