The oil magnates were the first to perceive the prize that could be extracted from the wide distribution of the motorcar. If people could be induced to travel in cars, they could be sold the fuel necessary to move them. For the first time in history, people would become dependent for their locomotion on a commercial source of energy. There would be as many customers for the oil industry as there were motorists—and since there would be as many motorists as there were families, the entire population would become the oil merchants’ customers. The dream of every capitalist was about to come true. Everyone was going to depend for their daily needs on a commodity that a single industry held as a monopoly.

• Andre gorz - the social ideology of the motor-car

Put the radiation directly into my vanes!